Are you looking forward to the ninth edition of HIP - Horeca Professional Expo, the biggest event of innovation oriented to the Horeca Channel? The event will feature more than 700 exhibiting firms in four pavilions, among which we will be there: Gstock has participated in the event since its first edition in 2017. This year we will also return to support the fair as Premier Partner and we are already finalizing the details so that you can visit us at our stand and have your profitability under control with our professional management tool specialized in raw material and warehouse control.

We look forward to seeing you from March 10th to 12th in Madrid (Ifema). Visit us at booth 4E512 (Hall 4).

Get with our code your free Business Pass for the three days of the Congress or your Premium VIP Pass with a 50% discount:

hip 2025 premier Gstock

Gstock Agenda at HIP2025

At our booth at HIP2025... Things are going to happen! For starters, we will present the evolution of Gstocker: more powerful, with more Superpowers and more profitability-oriented thanks to Artificial Intelligence, data science and Machine Learning. Meet at our booth the 7 new Gstocker Superpowers, which are added to the ones we already presented at the last edition of HIP and that have one goal: to have your profitability under control with professional management of raw materials.

And discover the new functionality that will transform your raw material management: sales forecasting with AI and automatic order proposal based on these forecasts.

We will have activities during the three days of the event:

  • Don't miss the Keynote of our CEO, Federico Fritzsch, in which he will talk about Superpowers to have your profitability under control.
  • Come to the speed chats with some of our main partners, where we will talk about the most important topics of interest to the industry.
  • Watch out for live demos of our new products and the main functionalities of our tool, especially those focused on improving the digitization of the relationship with suppliers.
  • Try our Profitability Calculator created specifically for hotels and see how much you could be saving on raw materials in your hotel or chain if you were to use Gstock to its full potential.
  • We will also have live demos from our partners.

And our team of experts in professional management oriented to profitability under control will be at your disposal to exchange impressions and solve all your doubts. Remember: Hall 4, Stand 4E512.

Gstock in HIP2024 Stand 5 Gstock

2 key dates with profitability at the Digital Theatre

Europe's largest Horeca congress, the Hospitality 4.0 Congress, expects to welcome more than 50,000 participants. 750 international experts, leaders in their field, will share their knowledge and experience in the 30 summits of the Congress.. HIP will once again have, as in previous editions, a specific agenda for each attendee and type of business, with the latest innovations for each segment of the industry.

Our CEO, Federico Fritzsch, participates one more year as a speaker, as he has been doing since the first edition (2017). These are the two sessions you should not miss to know how the sector will evolve in management digitization and, above all, to make the best decisions for the profitability of your business, with professional digital management.

IMG 2205 Gstock

Session 1: Keynote - With digitization on our heels

Speaker: Federico Fritzsch, CEO of Gstock.
When? Tuesday, March 11th at 1:15 pm.
Where: Digital Theatre (Pavilion 4). Digital Theatre (Pavilion 4).
Access: Business Pass.

The hospitality industry in Spain is going through an excellent reputational-gastronomic moment but a tough economic-business moment. The great challenge for the sector will be to understand that it must grow in digital maturity. In this presentation our CEO, Federico Fritzsch, will analyze the immediate future of the sector and will give the keys for the hotelier to understand that it is he who must pursue digitalization... and not the other way around.

Session 2: Case Study - The Butterfly Effect

Speakers: Pedro Nágera, Sales Manager at Voxel; Sara Romero Palacio, Supply Chain Integration at Grupo Andilana; and José Antonio Pérez Moral, Co-Founder & CEO at Cover Manager.
Moderator: Federico Fritzsch, CEO of Gstock.
When? Tuesday, March 11 at 1:30 pm.
Where: Digital Theatre (Pavilion 4). Digital Theatre (Pavilion 4).
Access: Business Pass.

"The flapping of a butterfly can cause a hurricane on the other side of the world," says the popular Chinese proverb. In management digitization, this butterfly effect means that, when management is digital and well implemented, it influences all areas of the business to improve them. In this panel, moderated by Federico Fritzsch, CEO of Gstock, we will present a success story and ground the theory in the reality of daily hospitality operations.

This session will feature Pedro Nágera, Sales Manager at Voxel; Sara Romero Palacio, Purchasing Chain Systems Integration at Grupo Andilana; and José Antonio Pérez Moral, Co-Founder & CEO at Cover Manager.

Gstock in HIP 2025 1 Gstock

We look forward to seeing you from March 10th to 12th in Madrid (Ifema). Visit us at booth 4E512 (Hall 4). Subscribe to our Newsletter and get with our code your free Business Pass or your Premium VIP Pass with a 50% discount. Follow us on social networks to keep up to date with our news and know everything we have prepared for you. See you at HIP2025!