We are waiting for you from **March 10 to 12** in Madrid (Ifema). **Visit us at stand 4E512 (Pavilion 4)**.
Get your free Business Pass for the three days of the Congress or your Premium VIP Pass with a 50% discount with our code:

Gstock Agenda at HIP2025
And discover the new functionality that will transform your raw material management: **sales forecasting with AI and automatic order proposal** based on these forecasts.
- Don’t miss the **Keynote by our CEO, Federico Fritzsch**, in which he will talk about Superpowers to have your profitability under control.
- Come to the **speed chats with some of our main partners**, in which we will talk about the topics that most interest the sector.
- Pay attention to the **live demos of our new features and the main functionalities** of our tool, especially those focused on improving the digitalization of the relationship with suppliers.
- **Try our Profitability Calculator** created especially for hotels and check how much you could be saving on raw materials in your hotel or chain if you used Gstock at full capacity.
- We will also have **live demos from our partners**.
And **our team of expert professionals in professional management focused on profitability under control will be at your disposal to exchange impressions** and answer all your questions. Remember: **Pavilion 4, Stand 4E512**.

2 key appointments with profitability at the Digital Theatre
Our CEO, **Federico Fritzsch, is participating once again as a speaker**, as he has been doing since the first edition (2017). These are the two sessions that you should not miss to know how the sector will evolve in the digitalization of management and, above all, to make the best decisions for the profitability of your business, with professional digital management.

**Session 1: Keynote – With digitalization on your heels**
**Speaker:** Federico Fritzsch, CEO of Gstock.
**When?** Tuesday, March 11 at 1:15 p.m.
**Where?** Digital Theatre (Pavilion 4).
**Access:** Business Pass.
The hospitality industry in Spain is going through an excellent reputational-gastronomic moment but a tough strictly economic-business moment. The great challenge of the sector will be to understand that it must grow in digital maturity. In this presentation, our CEO, Federico Fritzsch, will analyze the immediate future of the sector and give the keys so that the hotelier understands that he is the one who must pursue digitalization… and not the other way around.
**Session 2: Success Story – The Butterfly Effect**
**Speakers:** Pedro Nágera, Sales Manager at Voxel; Sara Romero Palacio, Purchasing Chain Systems Integration at Grupo Andilana; and José Antonio Pérez Moral, Co-Founder & CEO at Cover Manager.
**Moderator:** Federico Fritzsch, CEO of Gstock.
**When?** Tuesday, March 11 at 1:30 p.m.
**Where?** Digital Theatre (Pavilion 4).
**Access:** Business Pass.
“The flap of a butterfly’s wings can cause a hurricane on the other side of the world,” says the popular Chinese proverb. In digitalization of management, this butterfly effect translates into the fact that, when management is digital and well implemented, it influences all areas of the business, for the better. In this panel, moderated by Federico Fritzsch, CEO of Gstock, we will present a success story and bring the theory down to the reality of daily hospitality operations.
This session will feature Pedro Nágera, Sales Manager at Voxel; Sara Romero Palacio, Purchasing Chain Systems Integration at Grupo Andilana; and José Antonio Pérez Moral, Co-Founder & CEO at Cover Manager.
