From March 10th to 12th we will be at HIP – Horeca Professional Expo, the biggest event of innovation applied to the Horeca Channel in Europe. Gstock supports the event as Premier Partner.

We will develop a full agenda of activities at our stand (4E512, Hall 4), which we present in detail in this article.

The keynote of our CEO, Federico Fritzsch, in which he will present the innovative sales and order prediction tool with Artifical Intelligence that we have developed. In addition, during the three days of the Congress, our stand will host talks with some of the main experts in the sector, presentations and practical demos of our main technological tools. Take note!
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The activity at our stand starts on Monday, March 10 at 11:30 am, with the talk ‘No digital ecosystem, no paradise’, a session in Speed Chat format in which two heavyweights of digitization in hospitality such as Federico Fritzsch, CEO of Gstock, and Luis San Segundo, CEO of Cookdata, will discuss two of the hottest topics in digitization: the creation of the digital ecosystem in hospitality and the differences between digitizing tasks and digitizing management and how they influence the profitability of the Horeca Channel.

The digitization of the relationship with suppliers goes through the digitalization of the delivery note, something to which Gstock is committed. Thus, the second activity at the stand will be a practical demo of delivery note digitization with the cell phone, starting at 12:30 pm. In it, Carlos Aparisi, CEO of Docuindexa, will show how digitizing delivery notes with the cell phone helps to save time and effort, as well as to improve the relationship with suppliers. Aparisi will present the advances to improve the management of delivery notes, a key point for the hotelier, and that are making possible technologies such as Artificial Intelligence, OCR or Machine Learning.

The highlight of the day at the Gstock booth will come at 5:00 pm, when Federico Fritzsch, CEO of the company, will give a keynote in which he will present the main novelty: the sales forecasting and order automation tool powered by Artificial Intelligence, a solution that allows predicting sales and orders three weeks in advance and by product units.

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On Tuesday, March 11, the activity at the Gstock booth starts at 11:00 am with the demo ‘Gstock, the leading tool in profitability under control’, by Carlos Saludes, commercial director of Gstock. During the demo, the company will present the latest Gstock Superpowers in digitization of raw material management, as well as an overview of how the tool works, in a session in which its commercial director will show the most recently incorporated functionalities.

At 4:00 pm, Gstock and allsaphi, a technological service specialized in food safety and traceability, will present their recent integration, designed to enable Gstock’s customers to develop full traceability and improve food safety and quality control in their processes. Federico Fritzsch, CEO of Gstock, and Jordi Obradors, CEO of allsaphi, will participate in this session with a practical demonstration.

The second day at the Gstock stand will close with the Speed Chat Digitizing the relationship with suppliers, in which Federico Fritzsch and Pedro Nágera, Sales Manager at Voxel, will analyze the present and pending tasks in the digitization of the hospitality value chain, with special attention to suppliers, and will answer questions such as: How much progress have we made in digitizing the relationship with suppliers in 12 months? What are the black spots today? Where are we and what is the most urgent thing that remains to be done? It will take place at 5:00 pm.

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On the last day of the Congress, our managing director, Germán Fritzsch, and Marianela Olivares, CEO of Linkers, will present at the Gstock stand our alliance to promote the figure of the technological Key User in hospitality, one of the most promising profiles in a hospitality industry that is moving towards full digitization of its management. It will be at 11:30 am, in a session open to the public.

We support this edition of HIP – Horeca Professional Expo as Premier Partner. During the three days of the congress, our team of experts in profitability under control will be present at the stand (4E512, Hall 4) to attend and welcome hoteliers interested in improving their management with the latest technological innovations applied to the management of raw materials in the Horeca Channel.

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See you at HIP!