To strengthen the role of the technological Key User, facilitate its implementation in the sector, and improve the recruitment of talent for this position and the promotion of specialized training in its use. These are the objectives of our strategic alliance with Linkers, the human resources consultancy specialized in the hospitality industry.
Through this agreement, both companies will strengthen the role of the technological Key User in the hospitality industry, one of the profiles with the most potential and which will undoubtedly be among the most in-demand in the coming years. In our case, we want to promote this figure especially among our clients, as a way to help them improve with guarantees in the digital management of purchases and the profitability of the food and beverage departments.
The alliance responds to the philosophy of both companies in valuing specialized training in technological skills, key to both business and professional advancement. Training in technological skills and digital tools means opening up new job and career opportunities for the sector’s own workers.
As part of the agreement, Linkers will offer, on a preferential basis, its services for the search and selection of profiles “who speak Gstock” to the platform’s clients, professionals prepared to optimize purchasing management and cost control, thus ensuring that their talent needs are permanently covered.
“This collaboration reinforces our commitment to valuing the role of the technological Key User in the Horeca sector. It also reinforces our commitment to providing a comprehensive solution in talent management and the selection of this profile to our clients, since we understand that the digitalization of management requires trained, specialized, and committed professionals, and, often, the lack of this type of profile is what leads to failure,” said Germán Fritzsch, Managing Director of Gstock.
For her part, Marianela Olivares, General Director of Linkers, highlighted: “The projection of these technological job profiles is undeniable, being able to boost the career of these professionals and at the same time respond to the talent needs of Gstock’s clients is a challenge that excites us.”
This alliance will develop different training and communication activities throughout 2025, the first being during the celebration of the HIP Fair, from March 10 to 12 at IFEMA, with a session moderated by Marianela Olivares, General Director of Linkers, which will feature the participation of Alba Chamizo, Head of IT Project Management Office at Goiko; Alba has been very closely involved in the implementation of Gstock in Goiko and in the analysis and growth process.
In addition, on Wednesday, March 12, the alliance between Gstock & Linkers will be presented to the attendees of the fair and to the media at the technology company’s stand at HIP (Hall 4 – Stand 4E512).
Technology, digitalization, profitability, talent, and employability now go hand in hand with this agreement between Gstock and Linkers, which highlights the management of purchases and cost control in today’s restaurant industry.
