FundéuRAE (the Foundation for Urgent Spanish) has chosen ‘DANA’ as the word of 2024. We asked ourselves what our word for this year has been. If you are a client (or if you read us regularly) you already know that we don’t have one word, but three: Profitability-under-control. And those three words have gone a long way this year. We say goodbye to 2024 with a smile, the wish that 2025 will be better for everyone (especially for those who have suffered the effects of the DANA) and with this article in which we share with you some of the actions we have taken to fulfill those three words and ensure you keep your profitability under control. Thank you for choosing us to be your raw material and warehouse management solution. We keep going in 2025!

Gstock V3 is now a reality

Following our philosophy of innovation and constant improvement, oriented towards total control of raw materials and improving profitability, in July and after months of work we launched the V3 of our tool, an advanced way of understanding raw material management.

V3 groups the main functions into the three key pillars to maintain control of your warehouse and stocks: Purchasing, Sales, and Kitchen. Furthermore, in V3 we simplified the use of the tool, for easier access to the specific functions of each role. V3 offers you:

  • Greater usability and accessibility.
  • Simplification of the tool’s usage.
  • More intuitive and agile navigation.
  • Organization of functionalities by areas for greater clarity.
  • Customization of use via the ‘Bookmarks’ tab.
That’s a wrap! This has been gstock in 2024.
Additionally, this year we have implemented six new functionalities that allow for streamlining raw material management and improving profitability: Duplicate Inventories, Partial Inventories, Direct Transfers, Transfer Requests, Logistics Surcharges Management, and Operation Internationalization.

And we have launched our Profitability Calculator, aimed very especially at the hotel sector. Stop losing money with your hotel or chain’s F&B and switch to Gstock. Make it your New Year’s resolution. We guarantee it is the best resolution you could make.

Gstock joins Everfield

This year has been very important for us, for many reasons. One of them is precisely that in July we became part of Everfield, the European long-term B2B software investment platform. This move will accelerate our growth so that we can continue improving the raw material management solutions we already offer you and make new ones available to you. It will also allow us to boost our national and European expansion plan in the food and beverage sector and consolidate ourselves as the reference raw material management solution in the market. In practice, our clients are already benefiting from an increasingly large set of functionalities, accompanied by a support service focused on improving efficiency and decision-making to achieve greater profitability.
That’s a wrap! This has been gstock in 2024.

We join forces with Voxel to improve supplier relationships

Digitizing the supplier-hotelier relationship is one of the key points of digital management, and at Gstock we are firmly committed to working to achieve it. To reinforce that commitment, this year we made a strategic alliance with Voxel, with whom we share a common purpose and values. In practice, the agreement involves the integration of both platforms, so that all our users can finish digitizing their supply chain from start to finish, with electronic delivery notes and electronic invoices through a single connection.
That’s a wrap! This has been gstock in 2024.

Gstock on the road

Have you attended the sector’s main events? Then surely we have crossed paths, because at Gstock few things please us more than hitting the highway (not only digital, but also earthly) and taking our tool wherever it needs to be: where digitization is promoted as a tool for professionalization, improvement, and growth of the sector.

We started the year at the essential appointment for us since its origins: HIP2024. The eighth edition of the largest innovation event aimed at the Horeca Channel gathered more than 49,000 professionals, 684 exhibiting firms (among which we were), and 757 international speakers in Madrid. The Hospitality 4.0 Congress, in which our CEO participated, featured 372 sessions and 32 summits where fundamental topics for the future of the sector were debated, including management digitization.

We brought our vision of management digitization where integration and collaborative innovation are key to keeping profitability under control.

Our stand had our Gstocker Superhero as the undisputed protagonist: HIP was his society debut and he stole the show, as expected. We also presented our new functionalities aimed at improving supplier relationships and raw material control. And on the Digital Theatre stage, our CEO established five points on digital management in which we have advanced as a sector in the last decade and, especially, regarding last year. In addition, he presented the success story in raw material management digitization of Ramses District and moderated an interesting panel on how to improve digital relationships with suppliers. We share all the videos below these lines. If you have some time this Christmas, we recommend watching them.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
To facilitate management digitization, showcase our new features, and share a day with our clients, in June we held our fourth Summit in Madrid, an event that has already become essential in our calendar and that this year grew significantly: we doubled participation compared to last year, reaching up to 150 attendees including clients, partners, and distributors. Furthermore, the day had a hybrid format (in-person and online), as we broadcasted some of the most important moments via streaming. We discussed current topics related to Horeca Channel digitization, presented Gstock V3 and the main developments implemented in the last 12 months, unveiled what we are working on for the future, and also learned about the news from our partners in digital management and profitability under control: Voxel, Docuindexa, Cookdata, ITCON, Eating Hoteling, and Elder Analítica.
In November, we participated in the eProcurement Tech Summit organized by Voxel, supporting the event as a Gold Sponsor. In addition, our Managing Director, Germán Fritzsch, took part as a speaker in a panel that addressed the main reasons for the failure of digitization projects in hospitality and how to avoid them. We share one of his most inspiring reflections and, below these lines, the video of his participation and other Summit content that you should not miss:

“The beginning of building a digital ecosystem is like starting a puzzle where it is key to have a clear and present image of where we want to reach and be able to find the connections that join isolated pieces and lead us to the goal, which is our own digital ecosystem. To do this, the pieces, the tools, must speak the same language, understand each other, and integrate with the goal of improving your business management. And, for them to end up understanding each other, it is fundamental not to give up.”

That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
Furthermore, our CEO shared his vision and experience at a conference on comprehensive hospitality management digitization organized by our distributor ASISMAN, leader in hospitality and commerce digitization in the Basque Country; at the II Sustainable Tourism Congress of Castilla-La Mancha, organized by Casa Lorenzo and which we support from Gstock as collaborators; he did so in a panel on sustainability and digital transformation where he was accompanied by great professionals and experts. And he also participated in an interesting training session on digitization for hospitality consultants, led by Luis San Segundo, CEO of Cookdata and co-organizer of the day together with Roberto Ruiz Rúa.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.

Our clients, our reason to keep improving

When we say that our clients are our greatest strength, we say it with total sincerity. You are our reason to keep improving, that is why we like listening to your suggestions, requests, ideas and, also, the critiques. Because your feedback is part of our growth and also helps and enriches us all. This year we have opted for new communication channels with our clients and new ways to collect those valuable opinions. We have already responded to many of the requests we have received in the form of new functionalities in the tool. Others are in development and we will tell you about them soon.

Furthermore, we have continued learning from our clients’ management skills. On our CEO’s LinkedIn profile, you have some great examples to look up to if you want to succeed in digitizing the management of your hospitality business.

All our clients are a source of pride for us and a reason to boast for being examples of commitment, management, and doing things right. This year, moreover, we have had some very important new additions for us, of which we want to highlight two: Moeve (formerly CEPSA Group), which has chosen our tool to digitize the management and maintenance of inventories in its restoration area; and the Hotel Palace Barcelona, a historic establishment and one of the most emblematic luxury hotels in Barcelona, which has chosen our tool for the comprehensive management of raw materials (purchasing, stocks, and warehouse) in its food and beverage area.
That’s a wrap! This has been gstock in 2024.
That’s a wrap! This has been gstock in 2024.

Thank you all for choosing us in 2024. In 2025, more digital management to keep profitability under control.

You can’t do it alone; with friends (digital management experts), YES

To continue improving our tool for you, this year we have incorporated (a lot of) talent into Gstock, expanding the team in key areas. Some of our new additions are fresh faces, such as Diego Barreira and Nadia Monzón (Frontend), Rebeca Herranz and Vanessa Frauen (Customer Services), or the latest to arrive: Marta Gómez Moreno (UX Product Designer). Others are familiar faces rejoining the team, such as Nicolás Martino. Thank you all for your work, talent, and effort! Get ready, because 2025 will be a wild ride (the kind we like).
That’s a wrap! This has been gstock in 2024.
But at Gstock we have had one more addition this year. And a very special one, too. Raw material management digitization is a serious matter, and that is how we and our Support and Customer Services teams understand it. But even the most serious and complicated things sometimes need that touch of spontaneity and lightheartedness that helps us keep going. That is why this year we have made a very special addition to our staff: ” target=”_blank” rel=”noopener”>Gstocker, the Superhero you need to keep your profitability under control. With his cape, his dazzling smile (if you get the reference… we’ll leave it there) and above all, his Superpowers, he helps you improve your profitability with good digital management. And furthermore, like good Superheroes, his Superpowers do not stop evolving and improving, and new ones appear. In 2025, more.
That’s a wrap! This has been gstock in 2024.

Resolution for 2025? Yes: Profitability under control

At Gstock, the goal of control is profitability. That is why our purpose does not change, even if we change the year. For 2025 it remains that you keep profitability under control with the best tool: ours. We work 365 days a year and 24/7 so you can achieve it.

Whatever your type of food and beverage business, if you use Gstock in 2025 we guarantee a real 10% reduction in your raw material consumption and a significant improvement in profitability thanks to total control.

So yes: our purpose is to continue improving our tool so you can have your Profitability where it should be. Under control.

That’s a wrap! This has been gstock in 2024.

Happy Profitability and a Prosperous New Year!